Tuesday, April 07, 2020
WAR TRP Rating
WAR is good on its TV debut.War World TV Premiere TRP Rating
'War', the big-budget action-drama film featuring actors Hrithik Roshan and Tiger Shroff in the lead roles, made its television debut on Sunday 22 March 2020. The film is directed by Siddharth Anand, was released at the Bollywood box-office on 2 Oct 2019, and made its satellite debut more than five months after its initial theatrical release. 'War' is the highest grossing Bollywood film of the year 2019 at the box office.
'War's first TV broadcast was done on Star TV network's flagship movie channel, Star Gold. The movie was allotted the afternoon slot of 12 p.m on Sunday, which is usually the case for the TV premieres of all the big Bollywood films. According to the available data, 'War' performed much better than all the recent Hindi movie TV premieres. The nation-wide lockdown due to COVID-19, which has forced all the Indians to stay inside their homes, has definitely helped the film gain better viewership during its TV premiere.
But, due to the sudden changes in the TV viewership patterns because of the lockdown, the agency which measures TV viewership - Broadcast Audience Research Council (BARC) - said that its data was disrupted, and did not publish the viewership impressions data for all the TV programs for the current week. However, we still have the some BARC data of 'War's TV premiere, but it is in terms of "reach" and not "impressions" which we usually publish, therefore we cannot compare 'War's "reach" to the "impressions" of other World TV premieres.
On its World TV Premiere, 'War' got a very good response from the TV audience. According to the Broadcast Audience Research Council (BARC), 'War' was able to "reach" around 68 million viewers on its first telecast on Star Gold. The film was quite good on TV like it was at the box office. For comparison, the recent TV premiere of 'Panipat' had a "reach" of 27 million viewers, and 'Marjaavaan' TV premiere had a "reach" of 31 million viewers, 'War's "reach" is more than double of these two movies.
SEE - Hindi Movies World TV Premiere | Hindi Movie Digital Rights
War World Television Premiere TRP :- "68 Million Reach" on Star Gold.
ALSO SEE - Marjaavaan TRP Rating | Panipat TRP Rating | Pagalpanti TRP Rating
Source: BARC
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